Wednesday, May 28, 2014

Trucking for Charity

Davey felt compelled to support my fundraiser. Davey and my brother, JD, have been friends for 15 years. He has seen what I have overcome and believes in me and my story. Few things would make him more proud than seeing me named The Leukemia & Lymphoma Society (LLS) Man of the Year. But, Davey was not able to donate much—he has poured his life into his company, Pinchlist, which he is building from the ground up. "No amount is too small," we told him honestly, though when he shared his idea, we told him it was too much and pleaded with him to reconsider because we felt his financial security was more important.

In 2011 Davey entered the Built Ford Tough Locked & Loaded Tour Sweepstakes along with 365,000 other contestants—and probably only because a pretty girl approached him with the contest form. When he received a letter from Ford naming him the contest winner, he thought it was a joke. It wasn't. Davey won a Toby Keith Edition Ford F-150 with EcoBoost. It is the only one in the world, a fully-loaded SuperCrew customized throughout with Toby Keith's signature, icon and gear. Toby himself presented the truck to Davey at a concert.

Davey first told me this story at one of JD's Redskins tailgates, beaming with pride. I really wanted to ride in his truck. I, too, am a fan of Toby Keith due to our shared outlook. He is the Cowboy Capitalist and I am the Cancer-Slaying Super Man. He will put a boot in your ass for lacking patriotism and I put two in cancer's ass. And we are both dedicated to supporting children with cancer.

The truck is Davey's most beloved possession. It is also the means by which he can impact my fundraiser the greatest, so he has decided to sell it through an auction on eBay and donate a percentage of proceeds to my fundraiser. The higher the bid, the more he donates. The total amount LLS receives will be based on the following three donation rates:
  • For the first $100,000, 25% will be donated
  • 50% of the remaining sales price between $100,001 and $250,000 will be donated
  • 75% of the remaining sales price above $250,000 will be donated. 
This is Davey's way of doing good in the world, and supporting children with cancer just like me and Toby. JD and I are very proud of him and honored by his support. You can help spread Davey's spirit by sharing the truck auction's link on eBay with your country music fans. Help us raise up to $100,000 or even more for cancer research.


Anonymous said...

I suggest that you contact radio station WMZQ in Washington and Thunder 104.5 WGRX in Fredricksburg. They are both popular country stations. The links are:

Benjamin Rubenstein said...

Great idea. I will message both stations today. Thank you.