Wednesday, June 26, 2013

RIP ‘I’ve Still Got Both My Nuts’

“The name of my book is I've Still Got Both My Nuts: A True Cancer Story. My goal is that someday John Doe will complain to his buddy about his day. John’s friend will listen and may even sympathize a little. Then he’ll say, 'Yeah, but you’ve still got both your nuts, right?'" – my first blog entry titled Cancer People, Feb. 27, 2007

PingPongGirl and I sat in one of UVA’s libraries brainstorming titles for my book. I kept my writing a secret from most people, but she was one of my brightest friends and studied literature, so I had asked if she would edit it. I couldn’t pay her, but we did make a deal which I later described in an article for my university’s newspaper.

PingPongGirl circled the title “I’ve Still Got Both My Nuts” in her notebook which sat on the library table, between her coffee and my manuscript. She remained seated after that to study Russian literature. I left to neglect my schoolwork and complete my life’s greatest work. Naturally I used the same title for this blog when I began it months later.

The title demonstrated my writing’s raw edginess, and my openness no matter how disturbing or embarrassing the experience. PingPongGirl and I were unable to see that nobody would buy a book by that title; that my blog's title would lead to hits from internet searches like “I want your cock inside me my true story.” We lacked knowledge about brand management and target audiences.

The book’s title changed when I landed a publisher, but I kept “I’ve Still Got Both My Nuts” for this blog. I later added the subtitle “The Super Man Cancerslayer Blog” to correlate with my book’s superhero theme.
Ive Still Got Both My Nuts blog header

Now eight years later, I am letting go. This blog’s new title matches its URL: cancerslayerblog. I slayed cancer twice. Some of my stories are about slaying cancer. I speak about growing into young adulthood after having slayed cancer. I am beginning to understand branding, or at least the value of simplicity. Robots will soon crawl the internet and replace “I’ve Still Got Both My Nuts,” but it will live on in my heart (and in small writing under my new blog header).

To you wonderful readers who subscribe to my old blog feed: you will still receive my stories without having to do anything! And to you other wonderful readers who don’t subscribe but are considering it: check out my awesome new feed at

I am very grateful to you for reading my stories and following my life journey. I will continue trying to amuse and inspire you in different ways, including a special one later this year, though I can’t reveal any more than that.

Sincerely, your still-both-nutted friend,


Catherine said...

Congratulations on the name progression. like the idea of a cancer slayer.

Benjamin Rubenstein said...

Thank you! I hope it is catchy, as well.