Monday, July 18, 2011

ruBENstein Media: Part III of III

Read these first:
ruBENstein Media: Part I of III
ruBENstein Media: Part II of III

My epiphany clobbered me on the way to Charlottesville to visit friends during the July 4 weekend: I will quit my job with a solid consulting company which I am successful at having just received a promotion, project change, and selection into the PMP training program; move back in with my parents to save rent money; and work on publicity for my book and public speaking for 90 hours per week for one year. After one year, if my efforts are not successful, then I will let go of TWICE.

Friends have since talked sense into me. Ol’ Brit said that money always goes further than time, and suggested I keep my job and spend money on publicity. This would keep me on my career path and leave me with more money, anyway ((income – spending) > (no income + no spending)). La Mole pointed me to The 4-Hour Workweek and thought I should outsource my publicity.

Bingo. I will hire a publicist. Someone inexpensive, like a college intern. Or a virtual assistant from India. And I will hire someone to develop a book trailer that excites and inspires even more than the trailer for the upcoming Pitt movie, Moneyball. I will be studying publicity and looking into this process over the coming weeks.

In the meantime, I am giving away my e-book for free. Just follow these simple steps:
  1. Click the following link to visit my book on Smashwords:
  2. Click “Add to Cart” in the top right
  3. Add the following coupon code: FS38W
  4. Click Update
  5. Checkout
  6. Now you own my book, TWICE, for free.

Please share that coupon code with someone, anyone, everyone. I also encourage you to become my Facebook Fan. Your publicity ideas are always welcome, except please don’t tell me to send TWICE to Oprah—I hear that suggestion more often than I sell books. But hey, at the very least she could become my Facebook Fan, right?