Last year, soon after I created this blog, I promoted it at my school, the University of Virginia. It began with an article I wrote for The Cavalier Daily. Then there were the flyers.
If I had it my way I would’ve hired The Martin Agency—the advertising firm that created the GEICO caveman ads—to market my blog. I imagine a Jewish fellow frolicking through cyberspace minding his own business playing with cashews, almonds, or his own testicles. “So entertaining you’ll even visit on the Sabbath.”
But that would cost loads of money, a resource I didn’t have. I had time. One day I created four flyers, each with a different catchphrase and picture. I wrote my blog URL on tear away slips at the bottom. One flyer said “ONE HIP WONDER,” two had something to do with Superman, and the fourth looked something like this:
I printed over 50 of them, many in color, purchased with my Cavalier Advantage account that my parents paid for. Then I posted them in different locations around campus on bulletin boards, telephone poles and pillars. By the evening, after six grueling hours on a Sunday in April, my job was complete. I went home exhausted, proud of my accomplishment and hopeful that my StatCounter would explode from overuse.
Sadly, I watched that week as my StatCounter showed the same pathetically low numbers as before—the same numbers that I continue to see. Nothing changed. How could that be? The flyers were placed in multiple locations, they were diverse and catchy, and had convenient tear away strips. I had the most perfect, brilliant, genius plan, except…
Sunday nights were when old flyers were trashed to make space for new ones. I guess I missed that flyer.